The Electron Shop Blog

Egads! You're Irrelevant

Posted by David Burk on May 23, 2016 at 10:28 AM

Ageism, Cruelty and Joy Start Now

Here is a little truth for you: Corporate America is ageist and cruel.  It is ruthlessly efficient at weeding out swaths of people with more than 20 years of experience.  The Game Makers really exist.  But who is to blame for this?

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Topics: Digital Strategy, Career Development, TES Blog

Are You Solving the Right Problems?

Posted by David Burk on December 1, 2015 at 4:32 PM

We just licensed a second article from the MIT-Sloan Review. This next installment in our series is a thought-provoking piece about asking pivotal questions. The long version walks you through make-or-break moments in the history of companies like Kodak, IBM and Tesla. At the risk of spoiling the article, here’s a short version.  What would you say if asked the following?

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Topics: CMO, digital transformation, Collaboration, Agility, TES Blog

Are You a 1990's CMO?

Posted by David Burk on November 18, 2015 at 10:21 AM



The phone calls are starting to sound eerily similar.  

"We've got this 1990s CMO, and we need your help."

This phrase is catching on like wildfire. It's a meme, and if my phone is any indicator, it's going viral. So, what is it?

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Topics: Technology, CMO, digital transformation, TES Blog

3 Essential Learnings

Posted by David Burk on November 10, 2015 at 10:00 AM


During a review cycle, I once asked a very, very talented employee what they thought I did best. She said, "You build things." I smiled later, realizing that this is what I enjoy most. I'm not an expert, and I certainly bumble my way through it. But, I do want to share the first essential learning:

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Topics: Productivity Hacks, TES Blog

80% of CMOs Think This

Posted by David Burk on November 3, 2015 at 10:00 AM

If you look at The Electron Shop web site, you'll see we ask all of our employees to tell us something about themselves and the number 100.  

Today's number is 80. As in 80%.

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Topics: Technology, CMO, digital transformation, TES Blog

Are you experienced?

Posted by David Burk on October 27, 2015 at 10:00 AM

I am sorry for starting a post with a Jimi Hendrix reference, but I just read the latest installment of MIT Sloan's Digital Maturity Study. The question isn't whether you're experienced with technology or not, it's how your organization behaves and performs.  

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Topics: Technology, TES Blog

Embrace the Unpredictable

Posted by David Burk on September 29, 2015 at 12:38 PM

My good friend and brilliant colleague, Tania Luna, is a master of Surprise. She recently wrote THE book on it (keep reading here to the end). Marketers take note; she has a lot to say that can help us. Her studies of surprise map directly to successful content.

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Topics: Collaboration, Passion, TES Blog

10 Golden Tidbits for Reinventing Your Company

Posted by David Burk on September 22, 2015 at 12:00 PM



Thank you, Keith Yamashita.

A little while ago, I was writing a new mission statement for our company. It started like this.

Our mission is to defy assumptions and inspire change. To do the greatest work of our lives by being thoughtful, deliberate and inspirational with unquestionable integrity. To do what we enjoy and enjoy what we do. To focus on and find meaning in our work.

The name of our company is The Electron Shop. So far, I've told you a lot, but you couldn't tell what business we are in. So, I then went after Who We Are.

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Topics: digital transformation, TES Blog

Why It's Called Digital Transformation

Posted by David Burk on September 15, 2015 at 12:30 PM
Newness Is Not the Same As Transformation

James Wynn of Stone Yamashita Partners did an interview in 2012, just about the time "digital transformation" was emerging as a concept, and told the story of Russell Brand, the English actor and comedian. Brand said his heroin addiction simplified life because he didn't crave new things all the time—new car, new house, etc.—he craved just one thing. He pointed out that we confuse newness with innovation.

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Topics: digital transformation, TES Blog

Best. Question. Ever.

Posted by David Burk on June 3, 2015 at 12:36 PM


There is one question that I wish I had known earlier in my career.  

It is the key to personal and professional success.  And it is predicated on the most common problem we have as humans: communicating effectively when one person is talking and another is listening.  Misunderstandings abound, and they result in sitcom plots and disasters.  More importantly, they hurt relationships.  And your ability to relate to others will define you.   

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Topics: Life Hacks, Productivity Hacks, TES Blog